For the Cannes Film Festival 2026, Nespresso transforms the Croisette into a surreal, sun-drenched landscape of tiled surfaces, translucent volumes and pastel reflections. Conceived around the brand’s latest Vertuo World campaign, La Plage Nespresso blurs the line between beach club, film set and immersive installation.
The space unfolds through glossy blue grids, inflated forms and softly curved structures, creating an atmosphere somewhere between retro-futurism and Mediterranean leisure. Coffee becomes part of a broader sensory environment shaped by music, food and scenography.
During the day, the beachside setting functions as a relaxed coffee destination centred around iced creations and seasonal flavours. By night, the atmosphere shifts into a curated cultural programme of screenings, dinners and music on the Croisette.
