Designed in collaboration with Frahm Studio, Kraks Brugge is an official Apple reseller located along the ring road of Bruges. Conceived as an architectural translation of the essence of Apple products, the project is defined by a restrained and refined material palette combined with a monochromatic use of colour. Stainless steel, polycarbonate, laminate and spray plaster recur consistently throughout the different spaces, creating a sense of calm, cohesion and clarity.
The store is organised around a series of distinct yet interconnected zones — including an experience area, meeting space, workshop room and staff kitchen — where transparency and visual connection are subtly maintained through the strategic use of polycarbonate. Soft blue accents, derived from the brand identity, reappear throughout the interior as a subtle visual thread.
Photography by Evenbeeld — Philippe Corthout.
More info: frahm.be
